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24OPERASI TEKNIKAL PAKAIAN WANITA160Garment making inclusive of ladies dressmaking and menswear is one of the major components under the umbrella of fashion industry. In general, the fashion industry is typically separated into four (4) key important sectors namely:

a) Textile design and production;

Most fashion are made from textiles. The process of spinning and weaving of wool, cotton and other natural fibres are highly automated nowadays with the introduction of computer controlled high-speed machinery. Both natural fibres (such as wool, cotton, silk, and linen) and synthetic fibres (such as nylon, acrylic, and polyester) are used. A growing interest in sustainable fashion (or “eco-fashion”) led to greater use of environmentally friendly fibres such high-tech synthetic fabrics which deliver such properties as moisture removal, stain resistance and retention or dissipation of body heat. Fabrics are produced with a wide range of effects through dyeing, weaving, printing, and other manufacturing and finishing processes. Together with fashion forecasters, textile manufacturers work well in advance of the apparel production cycle to create fabrics with colours, textures, and other qualities that anticipate consumer demand.

b) Fashion design and production;

Garment maker/designer typically produce/design clothes that will meet their consumer demand. The vast majority of designers/garment maker work for manufacturers, as part of design teams, adapting trendsetting styles into marketable garments for average consumers. Designers and garment maker draw inspiration from a wide range of sources, including film and television costumes, street styles, and active sportswear. For most designers/garment maker, traditional design methods, such as doing sketches on paper and draping fabric on mannequins, have been supplemented or replaced by computer-assisted design techniques. These allow designers to rapidly make changes to a proposed design’s silhouette, fabric, trimmings, and other elements and afford them the ability to instantaneously share the proposed changes with colleagues - whether in the next room or on another part of the country.

c) Fashion marketing (custom made and ready to wear) and merchandising; and

Fashion marketing is the process of managing the flow of merchandise from the initial selection of designs to be produced to the presentation of products to retail customers, with the goal of maximizing a company’s/individual sales and profitability. Successful fashion marketing depends on understanding consumer requirements and responding/producing with suitable products. Fashion entrepreneurs use sales tracking data, attention to media coverage, focus groups, and other means of ascertaining consumer preferences to provide feedback to designers and manufacturers about the type and quantity of goods to be produced.

d) Fashion shows, media and marketing.

Fashion designers and producers promote their clothes not only to retailers (such as fashion buyers) but also to the media (fashion journalists) and directly to customers. They present outfits that might be ordered by potential client but which often are intended more to showcase the designers’ ideas about fashion trends and brand image.