Job Description (JD)
| Nama Program | Pengurusan Keusahawanan Kecil & Sederhana [FB-022-4:2012] |
|---|---|
| Kod CU | FB-022-4:2012-C04 |
| Competency | Core |
| Tajuk CU | SALES AND MARKETING MANAGEMENT |
| Penerangan CU | Sales and marketing management is a business discipline which is focused on the practical application of sales and marketing techniques and the management of a company sales and marketing resources and activities.The person who is competent shall be able to perform business client/customer management, perform marketing management, perform sales management and perform brand management The outcome of this competency is to ensure that all the activities involved in business operation activities are effectively coordinated and supported and also ensuring timely delivery for customer /client satisfaction. |
| Tempoh Latihan | 180 |
| Objektif Pembelajaran | The outcome of this competency is to ensure that all the activities involved in business operation activities are effectively coordinated and supported and also ensuring timely delivery for customer /client satisfaction. Upon completion of this competency unit, trainees will be able to:- 1. Perform customer management 2. Perform marketing management 3. Perform sales management 4. Perform brand management |
| Pra-Syarat | 0 |