Job Description (JD)
| Nama Program | Pengurusan Keusahawanan Sederhana [FB-022-5:2012] |
|---|---|
| Kod CU | FB-022-5:2012-C04 |
| Competency | Core |
| Tajuk CU | GLOBAL MARKETING MANAGEMENT |
| Penerangan CU | Global marketing is a marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives. It transcends the whole world crossing international, economic, political and cultural boundaries. The person who is competent shall be able to perform cross culture management and manage international customer relations and manage international sales & marketing activities. The outcome of this competency is to generate global business and enhancing growth of the company, locally and the global market. |
| Tempoh Latihan | 250 |
| Objektif Pembelajaran | The outcome of this competency is to generate business across the globe, crossing borders of culture, political landscape and economic climate, thus ensuring company’s business sustainability. Upon completion of this competency unit, trainees will be able to :- 1. Perform cross culture management 2. Manage international customer relations 3. Manage international sales & marketing activities |
| Pra-Syarat | 0 |