Job Description (JD)
Nama Program | Pentadbiran Jualan & Pemasaran [FB-018-4:2012] |
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Kod CU | FB-018-4:2012-C02 |
Competency | Core |
Tajuk CU | MARKET ANALYSIS |
Penerangan CU | The competency unit title describes the competency in market analysis. He or she is responsible to carry out analysis on market environment inducing market demand and market potential on product according to company procedures. The person who is competent shall be to identify target market, identify market demand, determine market potential growth, analyse previous achievement / activity on sales & marketing and prepare market analysis report. The outcome of this competency is to ensure company planning on sales and marketing is produced realistically. |
Tempoh Latihan | 190 |
Objektif Pembelajaran | The person who is competent in this CU shall be able to unsure company planning on sales and marketing is produced realistically . Upon completion of this competency unit, trainees will be able to:- 1. Identify target market 2. Identify market demand 3. Analyse market potential growth 4. Analyse previous achievement / activity on sales & marketing |
Pra-Syarat | 0 |