Job Description (JD)
| Nama Program | Koordinasi Pameran [HT-200-4:2016] |
|---|---|
| Kod CU | HT-200-4:2016-C01 |
| Competency | Core |
| Tajuk CU | EXHIBITION MARKETING COMMUNICATION COORDINATION |
| Penerangan CU | Exhibition Marketing Communication describes the competencies required to market exhibition effectively and communicate it efficiently to the stakeholders. The person who is competent in this CU shall be able to implement exhibition advertising and promotional (A&P) campaign, execute exhibition visitor promotion campaign, execute exhibitor promotion campaign and prepare exhibition marketing campaign report. The outcome of this competency is to ensure the delivery of an effective exhibition marketing campaign according to budget. |
| Tempoh Latihan | 360 |
| Objektif Pembelajaran | The person who is competent in this competency unit shall be able to execute exhibition marketing and promotion campaigns through different media. The outcome of this competency is to ensure delivery of an effective exhibition marketing campaign that reaches out to target exhibitors and visitors. Upon completion of this competency unit, trainees will be able to:- • Prepare exhibition advertising and promotional (A&P) campaign • Execute exhibitor promotion campaign • Execute visitor promotion campaign • Prepare exhibition marketing campaign report |
| Pra-Syarat | 0 |