Job Description (JD)
| Nama Program | Pengurusan Pameran [HT-200-5:2016] |
|---|---|
| Kod CU | HT-200-5:2015-C01 |
| Competency | Core |
| Tajuk CU | EXHIBITION MARKETING COMMUNICATION MANAGEMENT |
| Penerangan CU | Exhibition Marketing Communication Management describes the competencies required to develop marketing strategies and promotion campaign for effective communication with industry stakeholders. The person who is competent in this CU shall be able to assess exhibition branding and identity, prepare exhibition marketing budget, develop exhibition visitor promotion campaign, develop exhibitor promotion campaign and evaluate post-exhibition marketing campaign feedback. The outcome of this competency is to conceptualise and deliver an effective exhibition marketing campaign according to budget. |
| Tempoh Latihan | 360 |
| Objektif Pembelajaran | The person who is competent in this competency unit shall be able to develop marketing and promotion campaigns for effective communication with industry stakeholders. The outcome of this competency is to conceptualise and deliver an effective exhibition marketing campaign within allocated budget. Upon completion of this competency unit, trainees will be able to:- • Assess exhibition branding and identity • Prepare exhibition marketing budget • Develop exhibitor promotion campaign • Develop visitor promotion campaign • Evaluate post-exhibition marketing campaign feedback |
| Pra-Syarat | 0 |