Job Description (JD)
| Nama Program | PENGURUSAN JUALAN RUNCIT KENDERAAN [TP-312-5:2014] |
|---|---|
| Kod CU | TP-312-5:2014-C03 |
| Competency | Core |
| Tajuk CU | VEHICLE BRAND IMAGE MANAGEMENT |
| Penerangan CU | Vehicle brand image management is a value addition technique that shows an image of the vehicle of brand-name or a trademark associated with a dealership. The competency includes identify key elements of Brand Image, communicate Brand Image to staff, administer the Corporate Image (CI), ascertain co-branding opportunities, and coordinate Corporate Social Responsibilities (CSR) activities. The outcome of this competency is to develop an understanding of organizational response to crises and brand images management in automobile industry. |
| Tempoh Latihan | 130 |
| Objektif Pembelajaran | The person who is competent in this competency unit shall be able to develop an understanding of and brand image management in automobile industry. Upon completion of this competency unit, trainees will be able to:- 1. Identify key elements of Brand Image. 2. Communicate Brand Image to staff. 3. Administer the Corporate Image (CI). 4. Ascertain co-branding opportunities. 5. Coordinate Corporate Social Responsibilities (CSR) activities. |
| Pra-Syarat | 0 |