| Nama Program | Pentadbiran Industri [FB-023-3:2012] |
|---|
| Kod CU | FB-023-3:2012-C03 |
|---|
| Competency | Core |
|---|
| Tajuk CU | MARKETING & SALES OPERATION |
|---|
| Penerangan CU | Marketing is the activity of reaching prospects and creating leads. Sales is the activity of closing and getting a signed agreement or contract. Strategically combining both efforts will result in producing a successful amount of business growth. This CU covers marketing and promotional activities as well as sales and after-sales services. The person who is competent in this CU shall be able to prepare marketing materials, implement promotional activities, maintain contact with prospects and customers, assist in sales presentations and closing and support post-sales activities.The outcome of this competency is effective marketing and sales of company products and/or services. |
|---|
| Tempoh Latihan | 300 |
|---|
| Objektif Pembelajaran | The person who is competent in this CU shall be able to carry out marketing & sales operation according to marketing plan. Upon completion of this competency unit, trainees will be able to:- Identify related marketing information Prepare marketing materials Assist in implementing promotional activities Maintain contact with prospects and customers Assist in sales presentation Assist in sales closing Support post-sale activities |
|---|
| Pra-Syarat | 0 |
|---|
