Job Description (JD)
| Nama Program | Pentadbiran Perhubungan Awam [FB-051-4:2014] |
|---|---|
| Kod CU | FB-051-4:2014-C04 |
| Competency | Core |
| Tajuk CU | MEDIA RELATIONS ADMINISTRATION |
| Penerangan CU | Media Relations Administration is the competency of assisting the management in planning, organizing, leading, and controlling of all resources in conducting outreach or responding to the news media on behalf of the organization or client. The person who is competent in Media Relations Administration will be able to Perform Traditional Media Administration (print and electronic media), New media administration (digital/social media) and Media Network administration. An effective Media Relations administrator should be able to assist management to establish excellent media relationship to secure organization-media cooperation, assist to build wider media’s networking offering wider media channels choices, assist to influence the medias to accomplish the organizational agenda, provide effective feedback in the Media Communication especially in crisis handling subject. The administrator's performance shall be measured based on the said requirements that are translated into the prescribed objectives and organization requirements. The outcome of this CU is to meet occupational skills standard which incorporate the skills, knowledge and attitude to be delivered systematically. |
| Tempoh Latihan | 100 |
| Objektif Pembelajaran | The person who is competent in this CU shall be able to to assist management to establish excellent media relationship to secure organization-media cooperation, assist to build wider media’s networking offering wider media channels choices, assist to influence the medias to accomplish the organizational agenda, provide effective feedback in the media communication especially in crisis handling subject. The administrator's performance shall be measured based on the said requirements that are translated into the prescribed objectives and organization requirements. Upon completion of this competency unit, trainees will be able to : - Perform Traditional Media administration(print and electronic media) - Perform New media administration (digital/social media) - Perform media network administration |
| Pra-Syarat | 0 |