Job Description (JD)
| Nama Program | Pentadbiran Perhubungan Awam [FB-051-4:2014] |
|---|---|
| Kod CU | FB-051-4:2014-C06 |
| Competency | Core |
| Tajuk CU | MARKETING PUBLIC RELATIONS ADMINISTRATION |
| Penerangan CU | Marketing Public Relations Administration is the competency of assisting the management in planning, organizing, leading, and controlling of all resources in communicating product and or services with the market mostly involving publicity, promotion and related activities. It is a Public Relations sub-function that brings organization to interact with customers and prospects using one or more media, such as direct mail, newspapers and magazines, television, radio, billboards, telemarketing, and the Internet. It is the strategy used by a company or individual to reach their target market through various types of communication. The person who is competent in Marketing Public Relations administration should be able to perform Marketing Event Coordination Assistance, Marketing Collaterals Development Assistance and Publicity and Promotion Management Assistance. An effective Marketing Public Relations administrator should be able to assist and support marketing function of the organization to achieve marketing objectives including targeted market share through effectively organized marketing event, publicity and promotion program and all other related effort in accordance with organization requirements. The outcome of this CU is to meet occupational skills standard which incorporate the skills, knowledge and attitude to be delivered systematically. |
| Tempoh Latihan | 130 |
| Objektif Pembelajaran | The person who is competent in this CU shall be able to assist and support marketing function of the organization to achieve marketing objectives including targeted market share through effectively organized marketing event, publicity and promotion program and all other related effort in accordance with organization requirements. Upon completion of this competency unit, trainees will be able to : ? Perform Marketing Event Coordination Assistance ? Perform Marketing Collaterals Development Assistance ? Perform Publicity and Promotion Management Assistance |
| Pra-Syarat | 0 |