Job Description (JD)
| Nama Program | Pengurusan Perhubungan Awam [FB-051-5:2014] |
|---|---|
| Kod CU | FB-051-5:2014-C01 |
| Competency | Core |
| Tajuk CU | CORPORATE COMMUNICATION MANAGEMENT |
| Penerangan CU | Corporate Communication Management is the competency of managing Public Relations function to deal with internal planned change facilitation, Stakeholder Relations, Public Affairs & Government Public Relations, and external local and international groups relations to achieve prescribed objectives as specified by the top management that builds mutually beneficial relationships between organization and its stakeholders in a way to reach overall organizational goals. The person who is competent in Corporate Communication Management will be able to perform International PR management, facilitate Change Management program, manage Strategic Public Affairs & Government Public Relations, and manage Stakeholder Relations in accordance with organizational requirements. An effective Corporate Communication manager should be able to manage all issues related to international and local business for the organization and its stakeholders, detecting and resolving them at the earliest stage of time with cost efficiency, and plan the Organization Development to achieve the organization’s vision, elevated reputation and integrity recognized by the community, government and the stakeholders, and infuse confidence in investors to continue to invest. The outcome of this CU is to meet occupational skills standard which incorporate the skills, knowledge and attitude to be delivered systematically. |
| Tempoh Latihan | 240 |
| Objektif Pembelajaran | The person who is competent in this CU shall be able to manage all issues related to international and local business for the organization and its stakeholders, detecting and resolving them at the earliest stage of time with cost efficiency, and plan the organization development to achieve the organization’s vision, elevated reputation and integrity recognized by the community, government and the stakeholders, and infuse confidence in investors to continue to invest. Upon completion of this competency unit, trainees will be able to : - Manage International Public Relations - Facilitate Change Management - Manage Strategic Public Affairs & Government Public Relations - Manage Stakeholders Relations |
| Pra-Syarat | 0 |