Job Description (JD)
| Nama Program | Pengurusan Perhubungan Awam [FB-051-5:2014] |
|---|---|
| Kod CU | FB-051-5:2014-C06 |
| Competency | Core |
| Tajuk CU | MARKETING PUBLIC RELATIONS MANAGEMENT |
| Penerangan CU | Corporate Social Responsibility (CSR) Management is the competency of planning, organizing, leading, and controlling of all allocated resources in building corporate responsibility, accountability and transparency for their use of resources, both environmentally and socially. The person who is competent in Corporate Social Responsibility Management will be able to Manage Sponsorship Program, Manage Philanthropy Initiatives and Manage Community Relations An effective Corporate Social Responsibility Manager should be able to achieve CSR goals through sound Community Relations Management, Sponsorship programs and Philanthropy Initiatives guided by clear and far-sighted policies and procedures resulting in sustainable reputations and continuation of high expectations from the stakeholders and community. The outcome of this CU is to meet occupational skills standard which incorporate the skills, knowledge and attitude to be delivered systematically. |
| Tempoh Latihan | 150 |
| Objektif Pembelajaran | The person who is competent in this CU shall be able to support marketing function of the organization to achieve marketing objectives including targeted market share through effectively organized marketing event, publicity and promotion program and all other related effort in accordance with organization requirements. Upon completion of this competency unit, trainees will be able to : - Perform Marketing Events coordination - Manage Marketing Collaterals Development - Manage Publicity and Promotions |
| Pra-Syarat | 0 |