Job Description (JD)
| Nama Program | Pengurusan Perundingan Pelancongan [HT-101-5:2014] |
|---|---|
| Kod CU | HT-101-5:2014-C03 |
| Competency | Core |
| Tajuk CU | PUBLIC RELATION MANAGEMENT |
| Penerangan CU | Public Relation Management is an activity to developing PR strategic plan in order to build the brand and communicate the brand message effectively to its target audience. The person who is competent in this CU shall be able to analyse public relation requirements, prepare public relation programs, execute public relation programs, manage company reputations, monitor public relation program and manage crisis plan. The outcome is an effective PR plan that will achieve maximum media mileage in terms of PR value achieved in the media, target audience is reached, brand status seen in a positive light and overall communication messsage is effectively communicated. |
| Tempoh Latihan | 360 |
| Objektif Pembelajaran | The person who is competent in this competency unit shall be able to manage company public relation according to company SOP. Upon completion of this competency unit, trainees will be able to:- • Analyse public relation requirements • Prepare public relation programs • Execute public relation programs • Manage company reputations • Monitor public relation program • Manage crisis plan |
| Pra-Syarat | 0 |