Job Description (JD)
| Nama Program | Pengurusan Perundingan Pelancongan [HT-101-5:2014] |
|---|---|
| Kod CU | HT-101-5:2014-C04 |
| Competency | Core |
| Tajuk CU | MARKETING STRATEGY PLANNING |
| Penerangan CU | Marketing planning is a plan to increase sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives The person who is competent in marketing strategy planning shall be able to analyse supply and demand information, analyse potential market, prepare marketing plan, review marketing plan effectiveness and execute marketing plan according to company SOP. |
| Tempoh Latihan | 360 |
| Objektif Pembelajaran | The person who is competent in marketing planning shall be able to analyse supply and demand information, analyse potential market, prepare marketing plan and evaluate marketing plan effectiveness according to company SOP. Upon completion of this competency unit, trainees will be able to:- • Analyse supply and demand information • Analyse potential market • Prepare marketing plan • Review marketing plan effectiveness • Execute marketing plan |
| Pra-Syarat | 0 |