Job Description (JD)
| Nama Program | PENGURUSAN PENYELENGGARAAN BAS ELEKTRIK [TP-331-5:2014] |
|---|---|
| Kod CU | TP-331-5:2014-E02 |
| Competency | Elektif |
| Tajuk CU | ELECTRIC BUS MARKETING |
| Penerangan CU | Electric Bus Marketing is a set of skills communicating the value of a product or service to customers, for the purpose of selling that product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. The person who is competent in this CU shall be able to review marketing strategies plan, develop marketing strategies implementation, evaluate marketing strategies effectiveness, plan marketing strategies improvement and establish company branding image. The outcome of this CU to ensure marketing strategies requirement identified, analysed and assured in accordance with company SOP. |
| Tempoh Latihan | 50 |
| Objektif Pembelajaran | The person who is competent in this CU should be able to achieve desired ends objective its can simply described as long-term business planning. A business strategy and is concerned with major resource issues e.g. raising the finance to build new service centre. The outcome of this CU to ensure strategy and business plan identified and analysed in accordance with company SOP. Upon completion of this competency unit, trainee will be able to:- - Review current marketing strategies plan - Develop marketing strategies - Implement marketing strategies - Evaluate marketing strategies effectiveness - Plan marketing strategies improvement - Establish company branding image |
| Pra-Syarat | 0 |