Job Description (JD)
| Nama Program | Pentadbiran Perniagaan Perkhidmatan Wang [K661-001-4:2017] |
|---|---|
| Kod CU | K661–001–4:2017-C05 |
| Competency | Core |
| Tajuk CU | MARKETING ADMINISTRATION |
| Penerangan CU | Marketing administration describes the competency in assisting the management in planning, organizing, leading and controlling marketing functions for the achievement of desired goals of the organisation. A competent person in this CU shall be able to analyse MSB market, select MSB target market, develop MSB marketing strategy, administer marketing program. The outcome of this competency is to provide management assistance in market needs based product/services development, effective pricing strategy, managing right channel to reach the customer and managing objective focused promotional strategy to capture desired market share in accordance with organizational requirement. |
| Tempoh Latihan | 260 |
| Objektif Pembelajaran | The person who is competent in this CU shall be able to provide management assistance in market needs based product/services development, effective pricing strategy, managing right channel to reach the customer and managing objective focused promotional strategy to capture desired market share in accordance with organizational requirement. Upon completion of this competency units, trainees will be able to:- 1. Study MSB market 2. Select MSB target market 3. Develop MSB marketing strategy 4. Administer marketing program |
| Pra-Syarat | 0 |