Job Description (JD)
| Nama Program | Pentadbiran Pemasaran Pusat Beli-Belah [M701-001-4:2019] |
|---|---|
| Kod CU | M701-001-4:2019-C04 |
| Competency | Core |
| Tajuk CU | MALL MARKETING DATA MANAGEMENT |
| Penerangan CU | Mall Marketing Data Management describes the competency in sourcing, screening, manipulating and managing mall marketing data for the benefits of mall business as specified by the mall management. The strength of business organization rely most on its accessibility to marketing information. Information means power. This competency become crucial in taking the organization a head of others in the free market environment. A competent person in this competency unit shall be able to manage mall foot fall tracking systems, perform market research, perform mall shoppers’ survey and perform merchant sales turnover study. The outcome of this competency unit is sourced and captured mall business related data to support management decision making process. Mall management team will be able to closely anticipate the business environment and formulate strategic decision to resolve business issues. Market research also provide a scientific finding in supporting management decision which may reduce loses due to wrong decision. With all this strength the mall reduced cost of mistakes and at the same time enjoy the advantage of fast decision process. Accelerated info is key competitive factor in today’s business environment. |
| Tempoh Latihan | 200 |
| Objektif Pembelajaran | The learning outcome of this competency unit is participant able to ensure that management decision making process supported by data sourcing and capturing systems as specified. The business environment reasonably anticipated and strategic decision formulated to resolve business issues. Scientific finding generated through market research in supporting management decision where loses due to wrong decision reduced to within targeted control limit. Cost of mistakes reduced and the advantage of fast decision process supported by an accelerated info systems in accordance with organization requirement. Upon completion of this competency unit, trainees shall be able to: 1. Manage mall foot fall tracking systems. 2. Perform market research. 3. Perform mall shoppers’ survey. 4. Perform merchant sales turnover study. |
| Pra-Syarat | Not Available |