Job Description (JD)
| Nama Program | Pentadbiran Pemasaran Pusat Beli-Belah [M701-001-4:2019] |
|---|---|
| Kod CU | M701-001-4:2019-C06 |
| Competency | Core |
| Tajuk CU | MALL BRANDING ADMINISTRATION |
| Penerangan CU | Mall Branding Administration describes the competency in creating, maintaining, enhancing, and protecting brands through an effective branding strategy as specified by the mall management. The competency unit as important as brand was identified of the elements that differentiated the mall products or goods from the competition. This could place the mall in front of other competitor. A competent person in this competency unit shall be able to administer advertisement program, administer public relations affairs, administer corporate social responsibility (CSR), administer government partnership program and Administer media relations. The outcome of this competency unit is mall is widely recognized as specified, advertisement reached targeted prospects and public relations administered as specified. Mall received good public response on its program, good brand image and high visitor’s volume in accordance with organization requirement. |
| Tempoh Latihan | 180 |
| Objektif Pembelajaran | The learning outcome of this competency unit is participant able to ensure that the mall is widely recognized as specified, advertisement reached targeted prospects and public relations administered as specified. Mall received good public response on its program, good brand image and high visitor’s volume in accordance with organization requirement. Upon completion of this competency unit, trainees shall be able to: 1. Administer advertisement program. 2. Administer public relations affairs. 3. Administer Corporate Social Responsibility (CSR). 4. Administer government partnership program. 5. Administer media relations. |
| Pra-Syarat | not available |