Job Description (JD)
| Nama Program | Operasi Pemasaran Digital [M731-001-3:2021] |
|---|---|
| Kod CU | M731-001-3:2021-C01 |
| Competency | Core |
| Tajuk CU | EXECUTE SOCIAL MEDIA MARKETING ACTIVITIES |
| Penerangan CU | Execute social media marketing activities describes the competencies in using social media platforms to connect with audience to market a company’s products or services. The person who is competent in this CU should be able to create social media business accounts, carry out social media marketing campaigns, produce social media marketing content, moderate social media marketing posts and monitor social media marketing performance. The outcome of this CU is optimal use of social media marketing strategies to build brand awareness as well as to increase engagement and conversion. |
| Tempoh Latihan | 460 |
| Objektif Pembelajaran | The learning outcomes of this competency are to enable the trainees to use social media platforms to connect with audience to market a company’s products or services as well as to apply strategies to build brand awareness, increase engagement and conversion. Upon completion of this competency unit, trainees should be able to: 1. Create social media business accounts. 2. Carry out social media marketing campaigns. 3. Produce social media marketing content. 4. Moderate social media marketing posts. 5. Monitor social media marketing performance. |
| Pra-Syarat | Not available. |