Job Description (JD)
| Nama Program | Perancangan & Pelaksanaan Pemasaran Digital [M731-001-4:2021] |
|---|---|
| Kod CU | M731-001-4:2021-C01 |
| Competency | Core |
| Tajuk CU | IMPLEMENT SOCIAL MEDIA MARKETING CAMPAIGN PLAN |
| Penerangan CU | Implement social media marketing campaign plan describes the activities involved to create the awareness, consideration and conversion using social media platform based on defined campaign and paid advertisement strategies. The person who is competent in this CU should be able to determine social media channel, plan social media marketing campaign content calendar, prepare social media marketing campaign plan, coordinate social media marketing campaign implementation, prepare social media paid advertisement campaign proposal and optimise social media marketing campaign performances. The outcome of this CU is execution of social media marketing plan within the project scope according to timeline and budget. |
| Tempoh Latihan | 300 |
| Objektif Pembelajaran | The learning outcomes of this competency are to enable the trainees to prepare, coordinate and optimise social media and advertisement campaigns through selected channel by using social media marketing campaign calendar according to social media marketing project brief requirements. Upon completion of this competency unit, trainees should be able to: 1. Determine social media channel. 2. Plan social media marketing campaign content calendar. 3. Prepare social media marketing campaign plan. 4. Coordinate social media marketing campaign implementation. 5. Prepare social media paid advertisement campaign proposal. 6. Optimise social media marketing campaign performances. |
| Pra-Syarat | Not Available. |