Job Description (JD)
| Nama Program | Perancangan & Pelaksanaan Pemasaran Digital [M731-001-4:2021] |
|---|---|
| Kod CU | M731-001-4:2021-C02 |
| Competency | Core |
| Tajuk CU | IMPLEMENT SEARCH ENGINE OPTIMISATION (SEO) PLAN |
| Penerangan CU | Implement Search Engine Optimisation (SEO) plan describes the activities involved to create the consideration and conversion using SEO based on defined campaign strategies. The person who is competent in this CU should be able to analyse Search Engine Optimisation (SEO) channel performance, prepare Search Engine Optimisation (SEO) campaign plan, prepare Search Engine Optimisation (SEO) improvement plan and coordinate Search Engine Optimisation (SEO) campaign implementation. The outcome of this CU is execution of SEO campaign plan within the project scope according to timeline and budget. |
| Tempoh Latihan | 240 |
| Objektif Pembelajaran | The learning outcomes of this competency are to enable the trainees to prepare and coordinate campaign implementation based on SEO channel performance requirements. Upon completion of this competency unit, trainees should be able to: 1. Analyse Search Engine Optimisation (SEO) channel performance. 2. Prepare Search Engine Optimisation (SEO) campaign plan. 3. Prepare Search Engine Optimisation (SEO) improvement plan. 4. Coordinate Search Engine Optimisation (SEO) campaign implementation. |
| Pra-Syarat | Not Available. |