Job Description (JD)
| Nama Program | Perancangan & Pelaksanaan Pemasaran Digital [M731-001-4:2021] |
|---|---|
| Kod CU | M731-001-4:2021-C03 |
| Competency | Core |
| Tajuk CU | IMPLEMENT SEARCH ENGINE MARKETING (SEM) PLAN |
| Penerangan CU | Implement Search Engine Marketing (SEM) plan describes the activities involved to create the awareness, consideration and conversion using SEM based on defined campaign and paid advertisement strategies. The person who is competent in this CU should be able to prepare Search Engine Marketing (SEM) campaign plan, implement Search Engine Marketing (SEM) campaign plan and optimise Search Engine Marketing (SEM) campaign performance. The outcome of this CU is execution of SEM campaign plan within the project scope according to timeline and budget. |
| Tempoh Latihan | 120 |
| Objektif Pembelajaran | The learning outcomes of this competency are to enable the trainees to prepare, implement, and optimise paid channel performance according to SEM campaign objectives. Upon completion of this competency unit, trainees should be able to: 1. Prepare Search Engine Marketing (SEM) campaign plan. 2. Implement Search Engine Marketing (SEM) campaign plan. 3. Optimise Search Engine Marketing (SEM) campaign performance. |
| Pra-Syarat | Not Available. |