Job Description (JD)
| Nama Program | Perancangan & Pelaksanaan Pemasaran Digital [M731-001-4:2021] |
|---|---|
| Kod CU | M731-001-4:2021-C05 |
| Competency | Core |
| Tajuk CU | IMPLEMENT MOBILE MARKETING PLAN |
| Penerangan CU | Implement mobile marketing plan describes the activities involved to create the awareness, consideration and conversion using mobile marketing media platform based on defined campaign and paid advertisement strategies. The person who is competent in this CU should be able to determine mobile marketing channel, plan mobile marketing campaign content calendar, prepare mobile marketing campaign plan, coordinate mobile marketing campaign implementation, prepare mobile application (app) marketing campaign proposal and optimise mobile marketing campaign performance. The outcome of this CU is execution of mobile marketing plan within the project scope according to timeline and budget. |
| Tempoh Latihan | 120 |
| Objektif Pembelajaran | The learning outcomes of this competency are to enable the trainees to prepare, coordinate and optimise mobile marketing campaigns through selected channel by using mobile marketing campaign calendar according to mobile marketing project brief requirements. Upon completion of this competency unit, trainees should be able to: 1. Determine mobile marketing channel. 2. Plan mobile marketing campaign content calendar. 3. Prepare mobile marketing campaign plan. 4. Coordinate mobile marketing campaign implementation 5. Prepare mobile application (app) marketing campaign proposal. 6. Optimise mobile marketing campaign performance |
| Pra-Syarat | Not Available. |