Job Description (JD)
| Nama Program | Pengurusan Pemasaran Digital [M731-001-5:2021] |
|---|---|
| Kod CU | M731-001-5:2021-C02 |
| Competency | Core |
| Tajuk CU | DESIGN DIGITAL MARKETING CAMPAIGN STRATEGIES |
| Penerangan CU | Design digital marketing campaign strategies describes the ability to design strategies in achieving campaign requirements. The person who is competent in this CU should be able to strategise digital marketing awareness campaign, strategise digital marketing consideration campaign and strategise digital marketing conversion campaign. The outcome of this CU is optimisation of digital marketing campaign objectives according to campaign requirements. |
| Tempoh Latihan | 400 |
| Objektif Pembelajaran | The learning outcomes of this competency are to enable the trainees to strategise digital marketing campaigns focusing on outcomes and deliverables according to campaign requirements. Upon completion of this competency unit, trainees should be able to: 1. Strategise digital marketing awareness campaign. 2. Strategise digital marketing consideration campaign. 3. Strategise digital marketing conversion campaign. |
| Pra-Syarat | Not Available. |