Job Description (JD)
| Nama Program | Pengurusan Pemasaran Digital [M731-001-5:2021] |
|---|---|
| Kod CU | M731-001-5:2021-C04 |
| Competency | Core |
| Tajuk CU | DESIGN DIGITAL DISRUPTION STRATEGIES |
| Penerangan CU | Design digital disruption strategies describes the ability to research new trends and technology to amplify digital marketing strategies. The person who is competent in this CU should be able to initiate digital marketing automation strategies, initiate Artificial Intelligence (AI) digital marketing strategies, initiate Virtual Reality (VR) digital marketing strategies and initiate Augmented Reality (AR) digital marketing strategies. The outcome of this CU is designing innovative strategies based on latest technological trends. |
| Tempoh Latihan | 320 |
| Objektif Pembelajaran | The learning outcomes of this competency are to enable the trainees to strategise campaigns by analysing current and future trends according to business outcomes. Upon completion of this competency unit, trainees should be able to: 1. Initiate digital marketing automation strategies. 2. Initiate Artificial Intelligence (AI) digital marketing strategies. 3. Initiate Virtual Reality (VR) digital marketing strategies. 4. Initiate Augmented Reality (AR) digital marketing strategies. |
| Pra-Syarat | Not Available. |