Job Description (JD)
| Nama Program | Operasi Pemasaran Digital [M731-001-3:2021] |
|---|---|
| Kod CU | M731-001-3:2021-C06 |
| Competency | Core |
| Tajuk CU | EXECUTE EMAIL MARKETING ACTIVITIES. |
| Penerangan CU | Execute email marketing activities describes the competencies in marketing business products or services via email. Email marketing strategies are used for lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails. The person who is competent in this CU should be able to create email marketing accounts, carry out email marketing campaigns, produce email marketing content and monitor email marketing performance. The outcome of this CU is effective application of email marketing strategies that will optimise connection with target audience in a personalised way. |
| Tempoh Latihan | 92 |
| Objektif Pembelajaran | The learning outcomes of this competency are to enable the trainees to apply email marketing strategies that will optimise connection with target audience in a personalised way, generate leads, enhance brand awareness, build relationships or keep customers engaged between purchases through different types of marketing emails. Upon completion of this competency unit, trainees should be able to: 1. Create email marketing accounts. 2. Carry out email marketing campaigns. 3. Produce email marketing content. 4. Monitor email marketing performance. |
| Pra-Syarat | Not available. |