Senarai Kursus
Memaparkan 1-8 daripada 8 items.
| # | Nama Kursus | Jumlah Hari Bekerja | Penerangan Kursus |
|---|---|---|---|
| 1 | SLDN BERINSENTIF Operasi Jualan & Pemasaran THP 3 ( OGOS -NOV ) MODULAR | 80 | SLDN BERINSENTIF Operasi Jualan & Pemasaran THP 3 ( OGOS -NOV ) MODULAR UNTUK UMUR 16 TAHUN KE ATAS SAHAJA |
| 2 | OPERASI JUALAN & PEMASARAN | 160 | Sales and marketing are two closely related business functions that work together to promote, sell, and distribute products or services. Marketing involves researching, promoting, and advertising products or services to potential customers, as well as analyzing customer needs and behaviors to develop effective marketing strategies. This can include market research, advertising campaigns, public relations, branding, and social media marketing. Sales, on the other hand, involves directly selling products or services to customers through personal interactions, presentations, and negotiations. This can include prospecting, lead generation, customer relationship management, and closing deals. The ultimate goal of both sales and marketing is to increase revenue and profit for the company. Effective coordination between these two functions is essential for successful business growth and customer acquisition. |
| 3 | SALES MARKETING SLDN 2024 | 200 | SALES AND MARKETING Course Description: Sales and Marketing The Sales and Marketing course is designed to provide students with a comprehensive understanding of the principles and practices of sales and marketing in a business context. Throughout the course, students will learn the fundamentals of sales techniques, market analysis, consumer behavior, and marketing strategies. Key Topics Covered: Introduction to Sales and Marketing: Overview of the sales and marketing functions within an organization. Sales Techniques: Learn effective sales techniques, including prospecting, negotiating, and closing sales. Market Analysis: Understanding market research methods, analyzing market trends, and identifying target markets. Consumer Behavior: Exploring factors that influence consumer behavior and decision-making processes. Marketing Strategies: Developing and implementing marketing strategies, including product positioning, pricing, and promotion. Digital Marketing: Basics of digital marketing, including social media marketing, email marketing, and search engine optimization (SEO). Brand Management: Understanding brand identity, brand positioning, and brand loyalty. Sales and Marketing Planning: Developing sales and marketing plans, setting objectives, and measuring performance. |
| 4 | SLDN 2024 SIJIL KEMAHIRAN MALAYSIA OPERASI JUALAN & PEMASARAN TAHAP 3 | 200 | OPERASI JUALAN & PEMASARAN The Sales & Marketing Operation, or "Operasi Jualan & Pemasaran," is a comprehensive function that integrates various activities aimed at driving sales and promoting products effectively. This operation encompasses the end-to-end process of understanding market dynamics through surveys, engaging directly with customers through direct and retail sales, ensuring customer satisfaction through robust after-sales service, and continuously assessing individual sales performance. It also involves leveraging online platforms for sales, executing strategic product marketing campaigns, and maintaining efficient inventory control. The overarching goal is to create a seamless, customer-centric approach that not only maximizes sales but also builds long-term customer loyalty and adapts swiftly to changing market conditions. Through a blend of traditional and digital marketing strategies, the Sales & Marketing Operation seeks to enhance brand visibility, meet customer needs, and sustain competitive advantage in the marketplace. Sure, here's a brief description of each core competency: 1. **Market & Product Survey**: This involves gathering and analyzing data about the market, competitors, and customers to understand trends, needs, and preferences. It includes identifying potential market opportunities, assessing product demand, and evaluating the competitive landscape to inform strategic decisions and enhance product offerings. 2. **Direct/Retail Sales**: This competency focuses on selling products directly to consumers through face-to-face interactions, either in physical stores or through personal contact. It involves understanding customer needs, providing product recommendations, and delivering a personalized sales experience to drive purchases and build customer relationships. 3. **After Sales Service**: After sales service ensures customer satisfaction and loyalty by providing support after the initial purchase. This includes handling returns and exchanges, addressing customer complaints and inquiries, offering maintenance and repair services, and ensuring customers are satisfied with their products and the overall purchasing experience. 4. **Self Sales Performance Assessment**: This involves regularly evaluating one’s own sales performance to identify strengths, weaknesses, and areas for improvement. It includes setting sales goals, tracking progress, analyzing sales data, and using feedback to enhance sales techniques and overall effectiveness in meeting sales targets. 5. **Online Sales**: Online sales encompass selling products through digital platforms such as e-commerce websites, social media, and online marketplaces. It involves managing online listings, optimizing product descriptions, handling digital marketing efforts, processing online orders, and providing customer support in a virtual environment. 6. **Product Marketing**: Product marketing focuses on promoting and positioning products to attract and retain customers. It includes developing marketing strategies, creating promotional materials, conducting campaigns, and collaborating with other departments to ensure consistent messaging and branding. The goal is to increase product awareness and drive sales. 7. **Inventory Control**: Inventory control involves managing stock levels to ensure that products are available to meet customer demand without overstocking or stockouts. It includes tracking inventory, forecasting demand, ordering supplies, and implementing systems to manage the flow of goods efficiently and cost-effectively. |
| 5 | SLDN INSENTIF MICRO-C 2024 | 40 | ONLINE SALES Identify online sales requirements Prepare online sales collateral. Carry out online sales activity. Carry out online sales performance review. Prepare online sales report |
| 6 | ADi Insentif Feb 2025 - OPERASI JUALAN & PEMASARAN | 60 | PENERANGAN KURSUS: FB-018-3:2012 OPERASI JUALAN & PEMASARAN Kursus Operasi Jualan & Pemasaran direka untuk melatih peserta dalam kemahiran penting yang diperlukan untuk mengurus dan menjalankan aktiviti jualan serta pemasaran dengan berkesan. Kursus ini merangkumi teknik terkini dalam jualan, strategi pemasaran, dan pengurusan perniagaan untuk memenuhi keperluan industri. Fokus utama kursus ini adalah: - Market & Product Survey: Melakukan kajian pasaran dan produk untuk mengenal pasti peluang perniagaan serta memahami keperluan pelanggan. - Direct/Retail Sales: Menguasai teknik menjual secara langsung atau runcit dengan menekankan kepuasan pelanggan dan penutupan jualan. - After Sales Service: Memberikan perkhidmatan susulan kepada pelanggan bagi memastikan kepuasan dan mengekalkan kesetiaan pelanggan. - Self Sales Performance Assessment: Menilai prestasi jualan peribadi untuk mengenal pasti kekuatan dan peluang penambahbaikan. - Online Sales: Mempelajari teknik jualan dalam talian menggunakan platform digital untuk memperluaskan capaian pasaran. - Product Marketing: Merancang dan melaksanakan strategi pemasaran produk untuk meningkatkan kesedaran dan minat terhadap produk yang ditawarkan. Kursus ini bertujuan untuk melahirkan tenaga kerja yang kompeten dalam menguruskan operasi jualan dan pemasaran dengan profesionalisme tinggi, memastikan perniagaan dapat bersaing dan berkembang pesat di pasaran. |
| 7 | ADi Insentif May 2025 - OPERASI JUALAN & PEMASARAN | 60 | Prospek Kerjaya dalam Operasi Jualan & Pemasaran 1. Permintaan yang Tinggi: Hampir setiap perniagaan memerlukan pengkhususan dalam jualan dan pemasaran untuk menjana keuntungan serta memacu pertumbuhan syarikat. 2. Kemahiran Komunikasi: Keupayaan untuk berkomunikasi dengan pelanggan, merangka strategi pemasaran, dan membina hubungan jangka panjang adalah aset penting. 3. Analisis dan Perancangan: Memahami trend pasaran, menganalisis data jualan, dan merancang kempen pemasaran yang berkesan memerlukan daya pemikiran strategik. 4. Peluang Pekerjaan Meluas: Anda boleh bekerja dalam pelbagai industri seperti peruncitan, pembuatan, teknologi, perkhidmatan, atau syarikat multinasional, termasuk berpeluang memulakan perniagaan sendiri. 5. Pertumbuhan Kerjaya: Prestasi yang baik boleh membuka laluan ke jawatan pengurusan, peranan eksekutif, atau pakar dalam bidang tertentu seperti pemasaran digital, pemasaran jenama, atau analisis data. |
| 8 | ADi Insentif Aug 2025 - OPERASI JUALAN & PEMASARAN | 40 | PENERANGAN KURSUS: FB-018-3:2012 OPERASI JUALAN & PEMASARAN Kursus Operasi Jualan & Pemasaran direka untuk melatih peserta dalam kemahiran penting yang diperlukan untuk mengurus dan menjalankan aktiviti jualan serta pemasaran dengan berkesan. Kursus ini merangkumi teknik terkini dalam jualan, strategi pemasaran, dan pengurusan perniagaan untuk memenuhi keperluan industri. Fokus utama kursus ini adalah: - Market & Product Survey: Melakukan kajian pasaran dan produk untuk mengenal pasti peluang perniagaan serta memahami keperluan pelanggan. - Direct/Retail Sales: Menguasai teknik menjual secara langsung atau runcit dengan menekankan kepuasan pelanggan dan penutupan jualan. - After Sales Service: Memberikan perkhidmatan susulan kepada pelanggan bagi memastikan kepuasan dan mengekalkan kesetiaan pelanggan. - Self Sales Performance Assessment: Menilai prestasi jualan peribadi untuk mengenal pasti kekuatan dan peluang penambahbaikan. - Online Sales: Mempelajari teknik jualan dalam talian menggunakan platform digital untuk memperluaskan capaian pasaran. - Product Marketing: Merancang dan melaksanakan strategi pemasaran produk untuk meningkatkan kesedaran dan minat terhadap produk yang ditawarkan. Kursus ini bertujuan untuk melahirkan tenaga kerja yang kompeten dalam menguruskan operasi jualan dan pemasaran dengan profesionalisme tinggi, memastikan perniagaan dapat bersaing dan berkembang pesat di pasaran. |