| Nama Program | Pengurusan Industri [FB-023-4:2012] |
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| Kod CU | FB-023-4:2012-C04 |
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| Competency | Core |
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| Tajuk CU | MARKETING & SALES MANAGEMENT |
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| Penerangan CU | Marketing & sales management is a business discipline focused on the practical application of marketing and sales techniques and the management of a company?s marketing & sales resources and activities. This CU covers the activities of market research, market profiling as well as development and implementation of marketing plan.The person who is competent in this CU shall be able to conduct market research, profile market,develop and implement marketing plan, supervise marketing & sales operation, perform sales operation and manage after-sales service. The outcome of this competency is effective implementation of marketing plan which is developed based on market research data. |
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| Tempoh Latihan | 240 |
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| Objektif Pembelajaran | The person who is competent in this CU shall be able to manage marketing and sales operation according to marketing procedures. Upon completion of this competency unit, trainees will be able to:- Conduct market research Profile market Develop marketing plan Implement marketing plan Supervise marketing & sales operation Perform sales operation Manage after-sales service |
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| Pra-Syarat | 0 |
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