Job Description (JD)
| Nama Program | Pengurusan Industri [FB-023-5:2012] |
|---|---|
| Kod CU | FB-023-5:2012-C02 |
| Competency | Core |
| Tajuk CU | MARKETING & SALES DEVELOPMENT AND PLANNING |
| Penerangan CU | Marketing & sales development and planning refers to the development of market positioning and competitive pricing strategies. The person who is competent in this CU shall be able to analyse trends and market developments, prepare market analysis, develop market position strategies, develop product and service promotion strategies, develop competitive pricing structure and evaluate marketing & sales strategies performance. The outcome of this competency is the development of competitive marketing strategies to build profitable companies, products and services. |
| Tempoh Latihan | 360 |
| Objektif Pembelajaran | The person who is competent in this CU shall be able to manage and develop marketing and sales strategies. Upon completion of this competency unit, trainees will be able to:- 1. Analyse trends and market developments 2. Prepare market analysis 3. Develop market position strategies 4. Develop promotion strategies 5. Develop competitive pricing structures 6. Evaluate marketing and sales strategies performance |
| Pra-Syarat | 0 |