Job Description (JD)
| Nama Program | Pembangunan Pengiklanan & Promosi [FB-019-4:2012] |
|---|---|
| Kod CU | FB-019-4:2012-C06 |
| Competency | Core |
| Tajuk CU | PUBLIC RELATION PLANNING AND STRATEGY CONSULTATION |
| Penerangan CU | Public Relation Planning And Strategy Consultation is an activity to provide consultation to client in developing PR strategic plan in order to build the brand and communicate the brand message effectively to its target audience. Public Relation Planning And Strategy Consultation is an important function for any brand or product. This refers to the development of a PR plan that is not only tied to the brand objectives but is complementary to the brand’s marketing objectives. The PR strategic plan must be able to enhance and promote any marketing plan that is in place. This is why it is important for the advertising agency, media agency and PR agency to always be aligned when developing their plans with the client. The outcome is an effective PR plan that will achieve maximum media mileage in terms of PR value achieved in the media, target audience is reached, brand status seen in a positive light and overall communication messsage is effectively communicated. |
| Tempoh Latihan | 180 |
| Objektif Pembelajaran | The person who is competent in this competency unit shall be able to an effective PR plan that will achieve maximum media mileage in terms of PR value achieved in the media, target audience is reached, brand status seen in a positive light and overall communication messsage is effectively communicated. Upon completion of this competency unit, trainees will be able to:- 1. Assess public relation requirements 2. Execute public relation programs 3. Manage client reputations 4. Execute crisis management plan 5. Monitor public relation program and coverage of the company 6. Conduct research and markets trends |
| Pra-Syarat | 0 |