Job Description (JD)
| Nama Program | Pengurusan Pengalaman Pelanggan [M702-001-5:2019] |
|---|---|
| Kod CU | M702-001-5:2019-C02 |
| Competency | Core |
| Tajuk CU | CUSTOMER EXPERIENCE OPERATION MANAGEMENT |
| Penerangan CU | Customer Experience Operation Management describes the competency in planning, organizing, leading and controlling all resources in running all customer experience management program as specified by the management. Acquire the targeted customer, retain and grow them with the organization is an important strategy to survive and success in the business race. This competency is important in ensuring the success of the strategy. A competent person in this competency unit shall be able to organize customer experience management operation, perform customer acquisition management, perform customer retention management, perform customer value creation management and perform customer experience management operation control. The outcome of this competency is to provide a sufficient number of specified high value customer to stay long enough as a regular customer that build a mutual benefits with the organization in accordance with organization requirement. |
| Tempoh Latihan | 440 |
| Objektif Pembelajaran | The outcome of this competency unit is to provide a sufficient number of specified high value customer to stay long enough as a regular customer that build a mutual benefits with the organization in accordance with organization requirement. Upon completion of this competency unit, trainees shall be able to: 1. Organize Customer Experience Management Operation 2. Perform Customer Acquisition Management 3. Perform Customer Retention Management 4. Perform Customer Value Creation Management 5. Perform Customer Experience Management Operation Control |
| Pra-Syarat | Not Applicable |