Job Description (JD)
| Nama Program | Pengurusan Perniagaan Perkhidmatan Wang [K661-001-5:2017] |
|---|---|
| Kod CU | K661–001–5:2017-C05 |
| Competency | Core |
| Tajuk CU | MARKETING MANAGEMENT |
| Penerangan CU | Marketing management describes the competency in planning, organizing, leading and controlling marketing functions for the achievement of desired goals of the organisation. A competent person in this CU shall be able to review MSB market environment, establish MSB target market, review MSB marketing strategy and manage marketing program. The outcome of this competency is to provide a product/services development based on market needs, effective pricing strategy, right channel to reach the customer and objective focused promotional strategy to capture desired market share in accordance with organizational requirement. |
| Tempoh Latihan | 300 |
| Objektif Pembelajaran | The person who is competent in this CU shall be able to provide a product/services development based on market needs, effective pricing strategy, right channel to reach the customer and objective focused promotional strategy to capture desired market share in accordance with organizational requirement. Upon completion of this competency units, trainees will be able to:- 1. Review MSB market environment 2. Establish MSB target market 3. Review MSB marketing strategy 4. Manage marketing program |
| Pra-Syarat | 0 |