Job Description (JD)
| Nama Program | Operasi Pemasaran Digital [M731-001-3:2021] |
|---|---|
| Kod CU | M731-001-3:2021-C02 |
| Competency | Core |
| Tajuk CU | EXECUTE SEARCH ENGINE OPTIMISATION ACTIVITIES |
| Penerangan CU | Execute search engine optimisation activities describes the competencies required to perform the process of optimising online content to improve its visibility for relevant searches of a certain keyword. The person who is competent in this CU should be able to build on-page search engine optimisation, build off-page search engine optimisation and monitor search engine optimisation ranking performance. The outcome of this CU is optimisation of online content that will improve search engine ranking and increase traffic to the required website through search engine results. |
| Tempoh Latihan | 368 |
| Objektif Pembelajaran | The learning outcomes of this competency are to enable the trainees to perform the process of optimising online content to improve its visibility for relevant searches of a certain keyword. Upon completion of this competency unit, trainees should be able to: 1. Build on-page search engine optimisation. 2. Build off-page search engine optimisation. 3. Monitor search engine optimisation ranking performance. |
| Pra-Syarat | Not available. |