Job Description (JD)
| Nama Program | Operasi Pemasaran Digital [M731-001-3:2021] |
|---|---|
| Kod CU | M731-001-3:2021-C03 |
| Competency | Core |
| Tajuk CU | EXECUTE SEARCH ENGINE MARKETING ACTIVITIES. |
| Penerangan CU | Execute search engine marketing activities describes the competencies required to perform marketing of a business using paid strategies to increase search visibility on search engine results pages. The person who is competent in this CU should be able to create search engine marketing accounts, carry out search engine marketing campaigns, produce search engine marketing content, and monitor search engine marketing performance. The outcome of this CU is the optimisation of paid search activities that will result in greater visibility and traffic in search engine result pages. |
| Tempoh Latihan | 368 |
| Objektif Pembelajaran | The learning outcomes of this competency are to enable the trainees to perform marketing of a business using paid strategies to that will result in greater visibility and traffic in search engine result pages. Upon completion of this competency unit, trainees should be able to: 1. Create search engine marketing accounts. 2. Carry out search engine marketing campaigns. 3. Produce search engine marketing content. 4. Monitor search engine marketing performance. |
| Pra-Syarat | Not available. |