Job Description (JD)
| Nama Program | Operasi Pemasaran Digital [M731-001-3:2021] |
|---|---|
| Kod CU | M731-001-3:2021-C05 |
| Competency | Core |
| Tajuk CU | EXECUTE MOBILE MARKETING ACTIVITIES |
| Penerangan CU | Execute mobile marketing activities describes the competencies required in applying a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. The person who is competent in this CU should be able to create mobile marketing accounts, carry out mobile marketing campaigns, produce mobile marketing content and monitor mobile marketing performance. The outcome of this CU is enhancement of brand value and demand for products or services by leveraging mobile devices to connect direct to the consumers in real time at any point in the customer lifecycle. |
| Tempoh Latihan | 92 |
| Objektif Pembelajaran | The learning outcomes of this competency are to enable the trainees to leverage on mobile devices to connect direct to the consumers in real time at any point in the customer lifecycle. Upon completion of this competency unit, trainees should be able to: 1. Create mobile marketing accounts. 2. Carry out mobile marketing campaigns. 3. Produce mobile marketing content. 4. Monitor mobile marketing performance. |
| Pra-Syarat | Not available. |